We’re talking about Freddy WR.UP ® Jeans. Do you know them? You can find them in super skinny, skinny, straight and flair version. They are very elastic and they are a super comfortable: an ideal look for sure. In addition to being super stylish, they give you a sensational fit look, thanks to the sewing strategically positioned on the back and the WR.UP®  technology, all Made in Italy.  

While most women are clear about what push up means in relation to a bra or bikini, it becomes more complicated when it is applied to pants. In any fashion store you can find indications of the type of push-up jeans. But what does this mean?

Freddy push up pants

If there’s a jeans brand that thinks about what women look for when they buy a pair of trousers, that’s Freddy. Surfing their website is a fantasy, because everything is ordered by cuts, shots, silhouettes and leg typologies, but you can also find more clothes as sweatshirts, t-shirts and all the sportswear you would like. Freddy in fact, was born many year ago as a sportswear brand. Today it has also become the leader of the push up jeans industry. But let’s take a step back.

What is the effect of push up?

To begin with, is a type of pants that is designed to highlight the attributes of the female body. They do this by helping to keep the b-side in place, hiding the extra pounds or, on the contrary, enhancing the curves in the thinnest women.

Contrary to what one might think, the truth is that these jeans are not made of magic materials. It is true that some on the market you can find pants that have something like padding pads that can be removed and put on, but we rather not to. Freddy push up pants perform their task thanks to a very high quality fabric and thanks to the WR.UP® technology.

What is the Freddy WR.UP® technology?

The WR.UP® technology, is the result of years of research in Italy, and is the technology that allow to these pants to give you that effect of perfect silhouette.

The final effect is thus, the combination of three different special results: the smoothing, lifting and the shaping effect. Let’s take a look at them.

The smoothing Effect

The smoothing effect of WR.UP® Freddy high waist perfectly shapes your waist, thighs and hips thanks to the high quality of the fabric, on which reinforcements have been applied in strategic positions. It is the grace and the harmony of your body that you deserve..

The lifting Effect

WR.UP® is the exclusive 100% bi-elastic denim jersey that defines your shape, raises your B-side and wraps you like a second skin. Finally, perfection takes shape.

The shaping effect

WR.UP® shapes and sculpts your hips, keeping your pants high and in place with a special silicone band.

Only select the original Freddy Push-Up pants

Be careful to always select the originals, you may find yourself with low quality push-ups, which may have a tendency to yield.

To be sure you get the originals, you should always check the glazed logo sewn on the back pocket and the label on the crossed loop and the mark on the silicone band inside the waist that are only found on the original Freddy pants. Look for them when you buy one, they are our guarantee of authenticity. It also checks the production label, which must not include China as the country of manufacture.

Choose the push-up jeans that suit you, Freddy has created several to meet your tastes and needs:



Basic Colours

Limited Edition.